The management of Prime FM takes great pride in giving back to the society by inculcating into its employees a sense of community partnership.

· Motivating employees to participate in various CSR initiatives.
· Participation in Blood donation drives.
· Being part of Clean up Campaigns.
· Supporting local environmental groups & communities.
· Employees are encouraged to be part of Volunteers.ae an official UAE portal for volunteering for several community activities.
· Networking with external agencies and community in implementing CSR activities.
· Encouraging our employees to take part in “Dubai Can” initiative, the objective is to inspire current and future generations to play their part in protecting the environment and conserving our natural resources.